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Uzone.id – In today’s business world, your marketing game plan is more important than ever. It’s not just about having the coolest product or service, it’s about how you present your company to the people you want to reach. Turns out, businesses that put marketing front and center tend to do way better than those that don’t.
But here’s the kicker, according to Harvard Business Review, even though marketing is a big deal, a lot of company leaders don’t really have a clear idea of what their marketing strategy is. It’s like the CEO and the marketing head are on different pages about what marketing should even be doing.
In their report, Harvard Business Review researchers explained, “When we asked CEOs and CMOs in the same company what marketing’s primary role was, half the time they gave different answers.”
“In addition, almost half of CMOs ranked branding and advertising as a top-two growth tool; fewer than 30% of CEOs agreed. Two-thirds of the time, these leaders didn’t agree or weren’t sure that they had the same definition of what marketing return on investment is. Fewer than 30% of CEOs thought their CMOs were highly effective at driving growth.”
If you’re starting a new business or just want to give your marketing a facelift, ChatGPT can be your secret weapon (and it won’t break the bank either). Here are some ways you can use it to get started today.
1. Figure Out What You Want
It might seem like a no-brainer, but it’s super important to spell out what you actually want to achieve with your marketing. This helps you stay on track and see how you’re doing. What’s on your wish list for next year? Maybe you’re all about getting new customers, or maybe you want to make sure the ones you have are super happy. You could be trying to get your brand out there more or get people talking about you on social media.
Here’s a way to get your goals sorted, as quoted from Forbes:
“I need help defining my company’s marketing goals. My company is a [industry] business that [brief description of products or services]. My target audience is [target customers]. Currently, our marketing efforts include [brief description of current marketing activities]. We’ve faced the challenge[s] of [description of challenges, if any]. Using this information, can you help me define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals for my company’s marketing strategy?”
2. Scope Out the Scene: Market Research
Even if you’ve been in business forever or you’re just starting out, checking out what’s happening in your market is always a good idea. Knowing your customers, who you’re up against, and what’s going on in your industry can help you keep growing and make your strategy even better.
Try this:
“Hey ChatGPT, can you give me a rundown on market trends, competitors, and what consumers are doing in the [industry]? I’m especially interested in the big trends in the [specific industry] market. Can you give me a list of the main competitors and a quick summary of their marketing game plans? And I’d love a little snapshot of what potential customers in this market like, what they do, and if there’s anything they find annoying. Can you put all of this together in a short report for me?“
Oh, and don’t forget to fill ChatGPT in on any extra details you have, like where you are, who you’re trying to reach, or anything else you think is important.
3. Get to Know Your People
Your customers are the heart and soul of your business, so let’s take some time to really get to know them. This first step is all about understanding who might be interested in what you’re offering.
Give this a try:
“Hey ChatGPT, my business is in the [industry] world and we [describe product or service]. Can you fill me in on who might be interested in what we’re doing? I’m curious about their average age, income, education, what they do for work, stuff like that. I’d also love to know what they’re into, what’s important to them, and what their lifestyle is like. And it would be super helpful to understand what problems or issues our [service/product] can help them solve. Can you give me a quick summary?“
Taking care of your current customers is just as important as finding new ones. In fact, it’s usually a lot easier and cheaper to keep someone happy than to convince a new person to give you a shot. ChatGPT can help you understand what your current customers are thinking. One way to do this is with a survey.
Here’s what you can ask ChatGPT:
“Hey ChatGPT, I want to make a survey to get feedback from my customers. I want to know more about them, make sure they’re happy, and keep them coming back for more. Can you whip up a detailed survey template for me?“
4. Picking the Best Social Media
The world of social media is always changing, so it’s important for businesses to keep up with where their customers are hanging out. Why bother posting on Facebook if your people are all about X, right?
Here’s a way to get ChatGPT to help you figure out where you should be focusing your energy:
“My business is all about [brief description]. Our ideal customers are [description[s] of customer profile[s]]. I’m trying to figure out the best places on social media to reach these folks. The kind of stuff I want to share is [description of content]. Can you suggest the top 3 social media channels for me and explain why they’d be a good fit?“
5. Crafting Your Message
Even though ChatGPT is getting smarter every day, there’s still nothing like that human touch – you know, the stuff you learn from experience and being an expert in your field. That’s more valuable than ever. While I wouldn’t have ChatGPT write all your marketing stuff, it can be a super helpful (and cheap) editor.
When you’re putting together your marketing message, focus on two big things: what makes your company awesome and what your audience actually wants to know. Once you’ve got a draft, ask ChatGPT to take a look and make it even better. Just fill in the blanks here:
“My business is all about [brief description]. Our ideal customers are [description[s] of customer profile[s]]. I want to share this message on [social media channel]. Can you check out my text and give me some tips on how to make it really pop and connect with my customers?“
6. Finding Your Brand’s Voice
ChatGPT can also help you nail down your brand’s voice, which should sound the same no matter where you’re sharing your message. Your voice depends on what kind of business you have and the vibe you’re going for.
Here’s how you can get ChatGPT to help you hit the right note:
“My business is all about [brief description]. I want to share this message on [social media channel]. Can you take a look and rewrite it to sound like us? We want to come across as [voice description — for example, breezy, conversational and witty, or sophisticated, intellectual, and thought-provoking]?“
If the first reply isn’t quite what you’re looking for, don’t be afraid to help ChatGPT tweak it by offering your feedback.
